Airplane Case Study essay

Airplane Case Study essay Airplane Case Study essay Airplane Case Study essaySouthern Airlines is one of the most successful airlines due to its low-cost strategy. At the moment, the company still holds a strong position in the market, but there is a risk that other low-cost airlines that simulated its model could enhance their position and tighten the competition in the industry. Therefore, Southern Airlines should come prepared to possible challenges associated with the appearance of new rivals, including the increasing competition from the part of companies operating in other segments of the market.At the moment, the bargaining power of suppliers is high, although it is important to place emphasis on the fact that Southern Airlines is totally dependent on Boeing as the only supplier, while there is an alternative company that can also supply aircrafts of the same class, Airbus. The dependence of Southern Airlines on Boeing is almost absolute because it cannot shift to another supplier since such a decision would need the complete r estructuring of the fleet and training of the personnel.The bargaining power of customers is high today because the recent economic recession has had enormous impact on the airline industry and caused substantial financial losses of many airlines because of the drop of the number of customers. In such a situation, Southern Airlines cannot compensate its losses by increasing the price because it has to keep customers interested in services of the company, while the price was always the main advantage of the company over its rivals. This is why today customers are in a privileged position, while Southern Airlines offers them maximum flexibility in booking and changing tickets providing minimal essential services for the lowest price.The threat of new entrants is rather low at the moment, because even those companies that currently operate in the market face substantial difficulties. Therefore, new entrants will have substantial difficulties, if they decide to enter the market right no w, when it is in a steep decline. In such a situation, Southern Airlines puts potential new rivals in a disadvantageous position because they can hardly offer customers lower price, while the price is the determinant factor for many customers today (Calder, 2012). As a result, the company should not worry much about the risk of the appearance of new entrants although there are options of existing companies operating in other segments to develop their low-cost subsidiaries.The threat of substitute products is medium because customers cannot always refuse from flights. Southern Airlines offer faster delivery of customers than any other means of transport, like trains, for instance (Littman, 2002). In such a situation, substitutes are likely to attract a part of customers of airlines, including customers of Southern Airlines, but still customers cannot refuse totally from using services of the company, especially the company offering services at the lowest price in the industry.Thus, t he competitive rivalry within the industry is tight at the moment and Southern Airlines should come prepared to confront the tightening competition. To put it more precisely, Southern Airlines faces the tightening competition from the part of low-cost airlines which simulate its own model and offer similar services at the similar price not only in those markets, where Southern Airlines does not operate, but also in those markets, where the company counts on a large share of the market. In addition, the company faces the threat of airlines operating in other segments developing their low-cost subsidiaries.

Marlon Brando, Littlefeather, and the Academy Awards

Marlon Brando, Littlefeather, and the Academy Awards The social turbulence of the 1970s was a time of much-needed change in Indian country. Native American people were in the bottom strata of all socioeconomic indicators, and it was clear to American Indian youth that change was not going to happen without dramatic action. Then came Marlon Brando to bring it all to center stage  - quite literally. A Time of Unrest The Alcatraz Island occupation was two years in the past by March of 1973. Indian activists had taken over the Bureau of Indian Affairs building the year before and the siege of Wounded Knee was underway in South Dakota. Meanwhile, the Vietnam War showed no end in sight despite massive protests. No one was without an opinion and some Hollywood stars are remembered for the stands they would take, even if they were unpopular and controversial. Marlon Brando was one of those stars. The American Indian Movement AIM  came about thanks to Native American college students in the cities and activists on the reservations who understood all too well that the conditions they were living under were a result of oppressive government policies. Attempts were made at non-violent protests - the Alcatraz occupation was completely nonviolent although it lasted well over a year - but there were times when violence seemed like the only way to bring attention to the problem. Tensions came to a head on the Oglala Lakota  Pine Ridge reservation in February 1973. A group of heavily-armed Oglala Lakota and their American Indian Movement supporters overtook a trading post in the town of Wounded Knee, the site of the 1890 massacre. Demanding a regime change from the U.S.-backed tribal government that had been mistreating the reservations residents for years, the occupiers found themselves in a 71-day armed battle against the FBI and the U.S. Marshal Service as the eyes of the nation watched on the evening news. Marlon Brando and the Academy Awards Marlon Brando had a long history of supporting various social movements dating back to at least 1946 when he backed the Zionist movement for a Jewish homeland. He had also participated in the March on Washington in 1963 and he supported the work of Dr. Martin Luther King. He was even known to have donated money to the Black Panthers. Later, however, he became critical of Israel and supported the Palestinian cause. Brando was also highly dissatisfied with the way Hollywood treated American Indians. He objected to the way Native Americans were represented in the movies. When he was nominated for an Oscar for his infamous portrayal of Don Corleone in The Godfather, he refused to attend the ceremony. He instead sent Sacheen Littlefeather (born Marie Cruz), a young Apache/Yaqui activist who had participated in the Alcatraz Island occupation. Littlefeather was a budding model and actress, and she agreed to represent him. When Brando was announced as the winner, Littlefeather took the stage dressed in full native regalia. She delivered a short speech on behalf of Brando declining acceptance of the award. He had actually written a 15-page speech explaining his reasons, but Littlefeather later said that she had been threatened with arrest if she attempted to read the entire speech. Instead, she was given 60 seconds. All she was able to say was: Marlon Brando has asked me to tell you, in a very long speech which I cannot share with you presently because of time but I will be glad to share with the press afterward, that he must ... very regretfully cannot accept this very generous award.And the reason [sic] for this being ... are the treatment of American Indians today by the film industry †¦ excuse me†¦ and on television in movie reruns, and also the recent happenings at Wounded Knee.I beg at this time that I have not intruded upon this evening and that we will, in the future ... our hearts and our understanding will meet with love and generosity.Thank you on behalf of Marlon Brando. The crowd cheered and booed. The speech was shared at a press conference after the ceremony and was published in its entirety by the New York Times. The Full Speech Native Americans had virtually no representation in the film industry in 1973, and they were primarily used as extras while lead roles depicting Indians in several generations of Westerns were almost always awarded to white actors. Brandos speech addressed the stereotypes of Native Americans in films long before the subject would be taken seriously in the industry. In his original speech as printed by the New York Times, Brando said: Perhaps at this moment you are saying to yourself what the hell has all this got to do with the Academy Awards? Why is this woman standing up here, ruining our evening, invading our lives with things that dont concern us, and that we dont care about? Wasting our time and money and intruding in our homes.I think the answer to those unspoken questions is that the motion picture community has been as responsible as any for degrading the Indian and making a mockery of his character, describing his as savage, hostile and evil. Its hard enough for children to grow up in this world. When Indian children watch television, and they watch films, and when they see their race depicted as they are in films, their minds become injured in ways we can never know. True to his political sensibilities, Brando also minced no words about Americas treatment of American Indians: For 200 years we have said to the Indian people who are fighting for their land, their life, their families and their right to be free: Lay down your arms, my friends, and then we will remain together ...When they laid down their arms, we murdered them. We lied to them. We cheated them out of their lands. We starved them into signing fraudulent agreements that we called treaties which we never kept. We turned them into beggars on a continent that gave life for as long as life can remember. And by any interpretation of history, however twisted, we did not do right. We were not lawful nor were we just in what we did. For them, we do not have to restore these people, we do not have to live up to some agreements, because it is given to us by virtue of our power to attack the rights of others, to take their property, to take their lives when they are trying to defend their land and liberty, and to make their virtues a crime and our own vices virtues. Sacheen Littlefeather Sacheen Littlefeather received phone calls from Coretta Scott King and Cesar Chavez as a result of her intervention at the Academy Awards, congratulating her for what shed done. But she also received death threats and was lied about in the media, including allegations that she wasnt Indian. She was blacklisted in Hollywood. Her speech made her famous literally overnight and her fame would be exploited by Playboy magazine. Littlefeather and a handful of other Native American women had posed for Playboy in 1972, but the photos were never been published until October 1973, not long after the Academy Awards incident. She had no legal recourse to contest their publication because she had signed a model release. Littlefeather has long been an accepted and highly respected member of the Native American community despite lingering speculation about her identity. She continued her social justice work for Native Americans from her home in the San Francisco Bay area and worked as an advocate for Native American AIDS patients. She committed herself to other health education work as well and worked with Mother Theresa doing hospice care for AIDS patients.

Defining Law Essay Example | Topics and Well Written Essays - 1500 words

Defining Law - Essay Example Undoubtedly, to be of use, most rules or systems of rules require a method of enforcement, whether the method be remedial in nature, such as a civil judgment, or a penal sanction imposed in a criminal matter. John Austin, a proponent of the social fact thesis of legal positivism, contends that the primary distinguishing feature of a legal system is whether its rules can be enforced (1995). Austin argues that a rule of law in society is legally valid if and only if that rule is commanded by the society's sovereign and is backed up with the threat of sanction, or enforcement (1995). As such, it is Austin's position that the essential element of a law is whether someone has the ability to sanction its noncompliance. Austin's position seems tenable. Indeed, without enforcement, laws have no effect. To ensure compliance, and in the absence of any moral obligation to obey a law, an absence which we must presume, a law must impose a consequence for a violation. Even the rules that govern the application of law, such as rules of procedure, require some sort of sanction for a breach. A prominent philosopher of law, H.L.A. Hart, has suggested that Austin's position on enforcement is clear when applied to those laws that restrict our behavior, but is inapplicable to the set of rules that grant us the power to create rights and obligations, such as contracts and wills (1994). Even those rules, however, are "enforced" through sanction, to wit, the threat of litigation and the possibility of voiding, for example, a created document should it contain a flaw. And the essence of such litigation, indeed the very root of its existence, is that law is subject to interpretation. Ronald Dworkin, a pillar of modern legal philosophy, believes that adjudication is and should be interpretive (1982). According to Dworkin, judges should look to the "political structure of their community" when deciding hard cases by, first, ensuring that their interpretation is in accordance with the community's existing legal practices, and, second, that the interpretation is presented in the best moral light (1982). As such, Dworkin posits that a law is specifically characterized by its language, the facts to which the law must be applied, and the best moral application of that law given the social practices of a particular community. The idea that law is a set of rules subject to interpretation was also recognized by the legal realist movement. Inspired by John Chipman Gray and Oliver Wendall Holmes, and reaching its analytical peak in the 1920s and 1930s, legal realism contradicted legal formalism by asserting that judicial decision making is guided far more frequently by the political and moral insights of the judge rather than by legal rules (Himma, 2006). Legal formalism embraced the concept that a judge's decision, or holding, would always logically follow from the legal rule being applied to a particular set of facts, leaving little or no room for interpretation (Himma, 2006). The realist model asserts the opposite extreme, claiming that (1) any matters worth litigating are thereby divisive enough to require interpretation of the applicable rules, (2) judges make new law in exercising discretion when deciding legal disputes, and (3) when deciding

The EasyJet strategic management process Assignment

The EasyJet strategic management process - Assignment Example Strategic management is a major aspect that cannot be overlooked in order to attain the objectives in any given company. Being undertaken by top level managers, this paper covers the three essential stages involved in strategic management. These include strategic analysis, strategy formulation and strategy implementation. During the strategic analysis process, firms make appropriate choices that act as guidelines during the next stages This paper covers the strategies that EasyJet Airline, a British based firm has adopted thus making it to attain a competitive edge in the airline industry. This paper depicts selection of the best courses of action as the key aspect during the strategy formulation process. Similar to the use of environmental scanning tools including PESTEL and SWOT in the strategic analysis, managers in EasyJet among other local and international companies also use the tools during strategy formulation. The third stage covered by this paper is the strategy implementat ion. During this stage, organizations translate the plans as set in the previous stages into actions that are focused at attaining the objectives. Strategic Management Process 1.0 Introduction Strategic management entails analyzing the primary initiatives that are undertaken by firm’s top level managers on behalf of other stakeholders including the shareholders and employees among others. Some of the notable initiatives that are involved in the strategic analysis include evaluation of firm’s internal and external environments as well as monitoring the use of resources within a company. Additionally, it entails establishing the vision and the mission of an organization, objectives as well as developing policies that are geared towards achieving the set objectives. In order to ensure that the roles of strategic management are effectively attained, it is imperative for managers to maintain a balanced score card. This is a tool that is used to evaluate the entire performan ce of an organization and its progress towards achieving the goals as outlined by the top level management team. As local and international firms engage in investing in their resources including workers to meet the stiff competition in the market, strategic management has been one of the issues that have not been overlooked (Kotler and Kevin, 2009). One of the major companies that have embarked on adopting of strategic management policies is EasyJet Airline Company. EasyJet Airline Company is a Britain based airline company that enjoys more than 600 routes in 30 countries. Being headquartered in London, the company employs more than 8,000 employees who are responsible for spearheading its services in the international market. EasyJet was established and launched in 1995 by Stelios Haji-Ioannou, a renowned businessman. In the airline industry, EasyJet has acquired a competitive edge based on its effective marketing strategies that involves providing prioritizing safety and strong tea m work that ensures the company policies are attained. It is vital to note that the company has achieved key positions in major markets that include London Stansted, Paris Charles De Gaulle, Rome Fiumicino, London Gatwick, London Southend and London Luton among others. Another aspect that has made the company to attain a competitive position is the acquisition of rival companies. In this way, the company capital base and marketing strategies have been boosted to a significant level. Some of the notable firms that EasyJet has acquired include TEA Basle, London Stansted-based Go, GB Airways among others. This paper will discuss the three major processes of strategic management that includes strategic analysis, strategy formulation and strategy implementation in relation to the EasyJet Airline

Franchising Business Term Paper Example | Topics and Well Written Essays - 1750 words

Franchising Business - Term Paper Example On the other hand a franchise is a business where the owners or the franchisers sell their business rights to third parties called franchisees. Some of the big franchises are McDonalds, UPS and Subway [Purvin, 2008]. While investing in a franchise, the franchisee is required first to pay a fee to acquire the rights to the business, training and equipment required for that franchise. This is in terms of an ongoing payment according to how they will agree. As it can either be monthly or even on a quarterly basis which is a percentage of the gross sales for the business. The franchiser will direct the franchisee on the way to open another replica franchise but will not have such rights or powers as would have had had he opened his own business. After the signing of the contract, the franchisee will go on and open up a replica of the operation of the franchise business, in the direction of the franchiser. The franchisee therefore, will not possess as much in terms of control over the bus iness operation as he/she would have over theirs, but may benefit from investing in an already-established brand. It is important to note that the franchiser does not only enjoy the right to dispose the products but also to use the processes that have already been set in place by the business or franchiser and therefore is required to keep the processes, the logo and also the signs and the uniforms. Though this is true, the franchisee is to remain independent owner of the business. To begin a franchise, it will be important for the franchiser to contact a franchise attorney who will assist in making a viable franchise decision. Franchising allows one to grow the business quickly due the simultaneous opening of several units. The franchisee needs to provide the operators with ongoing support even though he technically does not own the franchise in cases like the obtaining of finances and in finding the site locations for the franchises. The first franchises were actually started in t he 19th century and some of the world’s famous and fast growing businesses are franchises. These include the companies like the McDonalds. Types of franchises 1. Business to business service In this type, the managers and the retail side share some of the characteristics. The franchise manages the operations part but does the selling. Is out to handle the customers and to sign their contracts but not to handle the day in the day out operations like receiving phone calls some of these like that of consultants can actually be done at home. 2. Retail franchise This involves itself with walk in retails services and therefore can sell the products of the company during the retail hours. This involves printing, food communication and fashion. These types of franchises need adequate staffing due to the many operations but they are owner operated. 3. Investment franchise In this franchise, a lot of capital is invested by the franchisee in the high cost franchise systems. The franchis ee operates this at arms length where a management team operates this on his behalf. The franchisee normally has a lot of experience in managing a large team. Examples of these are the restaurants and hotels. 4. Management franchise This is where the franchise is responsible of managing and coordinating the team of operatives and the

History Of The Hotel Industry Tourism Essay

History Of The Hotel Industry Tourism Essay The hotel industry is any types or forms of business which relates to providing accommodations in lodging, food and beverage and a vast variety of services that are interrelated and organised which are intended for public service. Hotels offer enormous range of guests services such as banqueting, conference and fitness, sport and facilities, beauty spas, bars, sophisticated restaurant and others. The hotel sector consists of more than 15% of all the people who worked in the hospitality sector. Hotels falls into a number of different categories which includes the glamorous five-star resort international luxury chains, trendy boutiques, country house, conference, leisure or guest houses. This very dynamic sector offers good quality accommodation, great variety of food and beverage, together with other services for all types of customers. The hotel sector is always striving to offer excellent customer service throughout its operations. History of the Hotel Industry The hospitality industrys history can be traced back by the end of 1700s in the Colonial Period. This industry has been the subject of important development over the years as it has faced many obstacles such as the World Wars, the great depression, the industrial revolution and other social changes. However, the hotel industry as seen today in its modern concept took place in the 1950s and 60s. The idea of renting an accommodation to visitors appeared since ancient times, and the modern concept of a hotel as we know started 1794, when the  City Hotel opened in New York City; the City Hotel was claimed to be the first building designed exclusively to  hotel operations. Other similar hotel operations follow the trend and appeared in other cities such as Philadelphia, Baltimore and Boston in 1809.   The 1760s  industrial revolution has much lead to the emerging of hotels everywhere, mainly in England, Europe and in America. The advent of new ways of transportations, hotels and resorts outside of major cities was built in the countryside and began promoting their scenery and other attractions. The concept of the vacation was developed and available to more and more of the population. In the 1920s, the construction of hotel took a boom phase where many well-known hotels were opened. As from that period a flow of famous hotels flooded in America and the rest of the world with prominent brand such as Radisson, Marriot, Hilton and more others. Organisations representing hotels worldwide The Tourism industry worldwide has generated billions for recipient countries, making the tourism industry one of the most successful sectors in international trade in services. Often facing economically difficult times there has been the creation of several world organisations to monitor progress, promote and developed sustainable tourism in the hotel industry. The following are some of the world organisations representing the tourism and travel industry: i) World Tourism Organisation (UNWTO) The (UNWTO) is one of the United Nations agencies, which is accountable for the advancement of responsible and sustainable tourism. Being the Word leading organization in the tourism sector, UNWTO promotes tourism as a mean for economic growth, development and environmental sustainability and offers the monitoring and assistance to the hotel sector in creating market knowledge and promotes competitive global tourism policies. ii) International Hotel Restaurant Association (IHRA) The  IHRA is an international association representing the welfares of hotel  and  restaurant industries. IHRA main members are national hotel and restaurant associations which are located worldwide. Their main mission is the monitoring of international agencies in the tourism industry. It comprises of 300,000 hotels and 8 million restaurants, this represents 60 million people who worked in the sector and raise more 950 billion USD yearly iii) HSMAI Hospitality Sales Marketing Association International The HSMAI is the largest international association of travel sales and marketing professionals. The association have over 4,000 members from different travel and tourism organisations including hotels, resorts, airlines, cruise lines and others in 31 countries worldwide, with the purpose of improving sales and marketing, education and management skills in the hospitality organisations worldwide. iv) The  World Travel Tourism Council  (WTTC) The WTTC is a global authority which caters for the economic and social impact of Travel Tourism. Its main aim is to support sustainable growth in the industry, while working in collaboration with different governments and international institutions to generate employments, to boost exports and to bring prosperity. Growth of Hotel Industry Worldwide The rise in levels of  income  and standard of living  but also coupled with an increase in  leisure time has been especially beneficial to the tourism industry. The advent of  technological progress particularly through higher capacity cruise ships and aircrafts,  computerized reservation systems, better road transport facilities have played key roles in the global growth of hotel industry. Moreover, improved productivity has been encouraging to the industry by aiding to reduce costs and making travel and tourism products more accessible and affordable. As competition in the industry increases worldwide, the customers have reap great benefits in terms of   lower prices  coupled from a wider choice  as the organizations have to  differentiate their products  from the crowd to attract niche market but also to struggle to enhance and improved the quality of their services. Implementing new strategies to marketing and promotion and innovative products are increasing the demand for destinations. The  governments as a facilitator, fund provider and legislator  have also had played its part on the development of the industry.   New consumer needs and attitudes  have also driven the growth of specific segments, for instance new tourism concept such as medical tourism and ecotourism are booming. Moreover, the increased  level of economic activity  which has led to an upsurge in business travel and also the rising tendency of international movement. In fact, even though there is the presence global economic challenges, the developments of hotels keep progressing, with additional innovative rooms being injected into global room supply by independent hotels and hotel chains. Statistics According to the UN World Tourism Organisation, in 1950 the international tourist arrivals was at 25 million in 1950 is now set to surpass 1 billion by end of 2012, with an 1.8 billion worldwide arrival by 2020. In the beginning of 2012, the World Travel Tourism Council (WTTC) estimates that global growth for the Travel Tourism of 2.7%, slightly downgraded from the 2.8% than that was expected for the industry. The trend for Travel Tourism figures has been positive for the beginning of 2012 and has exceeded anticipations from the start of the year. Global tourist arrivals have progressed to 4.9% in the year 2012 from January to June, whereas airline passenger traffic is up 6.8%, and hotel occupancy rates are growing in most markets. In the year 2011, the Travel Tourism industries accounted for 255 million jobs globally generating 9 per cent of world GDP while generating billions for host economies; explaining why this industry plays a significant role in global investment and economic growth. Statistics unveiled by the World Tourism Organization (WTO), in 2008 shows than an estimated 924 million worldwide tourist arrivals, shows an increase of 1.76% compared to 2007. In 2009, international tourist arrivals experience a fall of 882 million, representing a worldwide drop of 4.4% over 2008. The world destinations witnesses a total of 600 million arrivals, and tourist arrivals in the whole world fell by 7% in the beginning of year 2009, but the trend have been rather been steady in recent months. These recent results and combined economic data, confirms UNWTOs initial forecast a 5% fall in global tourist arrivals during the year 2009. Moreover, the global tourism in 2011 increases by 4.4%, attaining $980 million international tourist arrivals. The estimation for 2012 according to the UNWTO expects a grow in the sector but at somewhat a lower rate, but allows to touch the reach of 1,000 million international tourists by the end of 2012.

HIV Essay -- Health, Diseases, AIDS

The HIV virus is a complex mix of various epidemics within several countries and regions of the world. It is unquestionably the most crucial public-health crisis of our time. Research has extended our understanding of how the virus reproduces, controls, and hides in a contaminated person. Even though our perception of pathogenesis and transmission of the virus has become more refined and prevention options have lengthened, a cure or protective vaccine remains intangible. In 1981, The New York Times published a detailed article about an outbreak of an unusual form of cancer among gay men in New York and California. It was primarily referred to as the â€Å"gay cancer†, but medically known as Kaposi Sarcoma. Around the same time, emergency rooms in New York City began to receive a large number of apparently healthy young men who presented with fevers, flu like symptoms, and a pneumonia called Pneumocystis. About a year later, the Centers for Disease Control (CDC) linked the i llness to blood and gave it the term Acquired Immune Deficiency Syndrome (AIDS). In that first year over 1,600 cases were diagnosed with close to 700 deaths (3). HIV is a lentivirus, and like all viruses of this kind, it attacks the immune system. Lentiviruses are in turn part of a bigger group of viruses known as retroviruses. The name 'lentivirus' literally means 'slow virus' because they take such a long time to create any unfavorable effects in the body. They have been found in plenty of different animals, including cats, sheep, horses and cattle. However, the most appealing lentivirus in terms of the investigation into the origins of HIV is the Simian Immunodeficiency Virus (SIV) that affects monkeys, which is believed to be at least 32,000 years old(7). Sc... ...ments from the national level down to the community level to put into action immediate prevention programs based upon education, behavioral modification, and treatment of those infected with HIV. No vaccine has proved successful in preventing HIV. So the epidemic continues to spread, mainly among underprivileged and marginalized populations: the poor, people of color, people in prison, injection drug users, and men who have sex with men. Many do not understand they are infected and innocently transmit the virus to others. Unawareness, prejudice, and lack of access to healthcare is fueling the outbreak. Therefore, health professionals have a critical role in screening, testing, and educating patients, families, and communities. Health professionals can also teach by example, through offering nonjudgmental, sympathetic care to those affected by this deadly virus.

Early Intervention Reducing Recidivism Among Children

Early Intervention reducing recidivism among children and adolescent offenders Student number: s2875363 Student name: Kate O’Reilly Course name: CCJ10 Introduction to Forensic Psychology Enrollment: External, Griffith University Course convener: Dr. Myesa Knox Mahoney Course tutor: Domanic De Andrade Date due: Wed 23rd Jan 2013 Word count: 1430 It has been widely acknowledged that crime has consequences for individuals and society (Ou & Reynolds, 2010).So it has been widely accepted that children and adolescents with antisocial behaviour are a societal problem (Helmond, Overbeek & Brugman, 2012). Antisocial behavior is characterised by violent offences such as robbery and assault causing harm to not only its victims but to society as well (Helmond, Overbeek & Brugman, 2012). Society pays the price for crime not only in loss of personal effects and medical costs but also in the cost of incarceration to the tax payers (Ou & Reynolds, 2010).It is the antisocial behaviour, that is targeted in early interventions, in an attempt to diminish delinquency (Hollin & Palmer, 2009). Studies have been undertaken that provide evidence that intervention is effective and benefits the whole of society (Ou & Reynolds, 2010). In this essay, focus will be drawn specifically to intervention and it’s part in curbing recidivism in juvenile offenders.The impact of early intervention for young offenders will be explored in detail, and some examples of early interventions, how and why they work, will be examined and this research will support the success of early interventions and their effectiveness in fighting recidivism. In exploring the rationale of young offenders we uncover reasons why early intervention can lessen the rate of recidivism and in some cases effectively quell re offending. Research has been conducted showing that the brains growth does not stop before at least the early twenties (Buchen, 2012).This means that adolescents are far more likely to act befor e considering the consequences, they are impetuous, and easily influenced by their peers (Buchen, 2012). Now more than ever campaigners for youths are working towards less punishment and more importantly far more opportunity for intervention or rehabilitation (Buchen, 2012). Research into crime has shown that criminal activities occurring in adulthood have been found to follow a youth’s career of criminal activity and antisocial behaviour, developing into an adult re-offender, (Ou & Reynolds, 2010).Youth offenders show predictors early in life that include the sex, race and ethnicity of the juvenile, as well as aggression, and antisocial behaviour in childhood (Ou & Reynolds, 2010). They can be coerced to offend simply because of stressors in their lives (Sealock & Manasse, 2012). In some cases studies have enabled prediction of delinquency that can then allow prevention of youth involvement in the juvenile justice system all together, (Sealock & Manasse, 2012).Where this is not the case and a young person is incarcerated, early intervention is required to curb re-offenders. Mentally ill juveniles will offend three times as often as other juveniles, and for these offenders imprisonment can be fruitless causing significant increase in symptoms instead of reversing environmental damage and improving their skills as it is intended (Erickson, 2012). This puts them further at risk are mentally ill juveniles, for whom demanding life events, such as loss of job or family breakdown, will often lead to violence as a response (Markowitz, 2011).For these mentally ill youths social opportunities can be limited, they will have difficulty finding a job, stable accommodation and a support network (Markowitz, 2011). There often limited opportunities for intervention before the fact (Markowitz, 2011). Because of this some offenders tend towards homelessness and crimes of survival such as shoplifting and trespassing, some committing these non-violent crimes as a way of s eeking intervention they would not otherwise have access to (Hinday, 1997).Symptoms of mental illness include; impulsivity and impaired judgment and can cause already hotheaded youths to act in antisocial ways (Hinday, 1997). A form of intervention that continually arises in research looking at young offenders is the use of cognitive behavioural therapy or modification. Cognitive Behavioural therapy is founded on social learning, and adopts the theory that offenders have learned unsuitable ways of behaving due to their environment (McGuire, 2003).Many intervention plans include this type of treatment, sometimes coupled with psychiatric treatments (Jones, Chancey, Lowe & Risler, 2010). Cognitive behavioural techniques encourage offenders to think through a situation, instead of ensuing their immediate response. A reaction that can often be impetuous and self-centered attitudes that increase the likelihood of anti-social behavior (McGuire, 2003). In cognitive behavioural therapy an of fenders learning is conditioned, they are trained to eradicate maladaptive actions (McGuire, 2003).Cognitive, rehabilitation or intervention programs aim to bring changes to youth offenders (Jones et al. , 2010). Young adults, who spend time incarcerated, carry with them a high likelihood of recidivism when they return from correctional facilities and attempt to transition back into society, (James, Stams, Asscher, De Roo &Van der Laan, 2013). Research has provided a variety of reasons as too why juveniles find it so difficult when re engaging with society, one important reason explained by James et al,. 2013) is that not only are they coming to terms with the challenges of relocation from a juvenile facility back into every day life but they are doing this while simultaneously coping with the move from adolescents into adult hood. Helmond et al. , (2012) Discusses an intervention program constructed by cognitive-behavioural therapy called EQUIP, a program designed to communicate to young antisocial offenders who would be reintegrating into society, ways of acting and thinking responsibly. The EQUIP program is used in correctional facilities all over the world.EQUIP incorporates a positive peer culture in which parties want to support others due to developing feelings of responsibility for them. The main focus of EQUIP is to address mental misrepresentation, deficiencies, and social and moral skills (Helmond et al. , 2012). A private not-for-profit agency, Hillside in the US, is a provider of intervention services for mentally ill young people and their families or guardians (Jones et al. , 2010). This program includes community-based services and a residential treatment facility, which treats participants under a program called Interpersonal Skills Program (Jones et al. 2010). Treatment through this program includes structured framework, group therapy and individual therapy as well as family therapy (Jones et al. , 2010). Hillside’s program works on co gnitive behavioural treatment focusing on mental distortions, managing and assessing risk as well as avoiding situation leading to relapse (Jones et al. , 2010). For those adolescents in the justice system who require treatment for substance abuse, this can be a form of early intervention as offenders can be sent to juvenile drug court (Nissen & Pearce, 2011).Substance abuse treatment programs in collaboration with the juvenile justice system provide this method of intervention where youths are educated and put through an intensive program of rehabilitation as opposed to incarceration (Nissen & Pearce, 2011). High recidivism amidst adolescents has encouraged the government to provide funding from the government to develop and maintain re-integration as intervention, following the lack of success using probation-only in the attempt to prevent adolescents re-offending (Nissen & Pearce, 2011). James, et al. (2013), found that this type of program referred to as after care has had great success when starting a program during incarceration and when aimed at youths with a high risk of re-offending. Another successful after care program was developed by the Robert Wood Johnson foundation and is called Reclaiming Futures (Nissen & Pearce, 2011). The program Reclaiming Futures deploys affirmative youth development and leadership building and efforts on leadership expansion in the community, a community that can offer assistance to bridge life in incarceration to life in society through constructive growth activities (Nissen & Pearce, 2011).Something that Reclaiming Futures does well is bring together suitable intervention and the needs of the adolescent offenders, and this provides an empathetic network around young people with the result being rarer occasions of violations when in parole (Nissen & Pearce, 2011). Early interventions have been found to reduce the rate of recidivism when they target young offenders. As evidence suggests a career criminal is likely to beg in offending as a child, not suddenly as an adult.Therefore intervention that targets change of behaviours, physically and mentally at an early age, prove effective. Intervention is successful at an early age because medically, an individual’s brain does not stop developing until their late twenties. As a result, adolescents can react impulsively to situations, leading to antisocial and criminal behaviour then ultimately to prosecution. The chances of this situation arising are heightened in mentally ill youths however, by incorporating the various approaches of early intervention a program can be planned base on an individual needs assessment.This plan is determined by the offence committed, and requirements of the youth, and allows positive outcomes to be achieved. All research suggests that the affirmative results are the product of early interventions. References Buchen, L. (2012). Science in court : arrested development. Nature, 484(7394), 304-306. DOI:10. 1038/484304a E rickson, C. D. (2012). Using Systems of Care to Reduce Incarceration of Youth with Serious Mental Illness. American Journal of Community Psychology, 49(3-4), 404–416. DOI 10. 1007/s10464-011-9484-4 Gibbs, J. C. , Potter, G.B. , Barriga, A. Q. & Liau, A. K. (1996). Developing the helping skills and prosocial motivation of aggressive adolescents in peer group programs. Aggression and Violent Behavior, 1(3), 283-305. DOI:  10. 1016/1359-1789(95)00018-6   Helmond, P. , Overbeek, G. & Brugman, D. (2012). Program integrity and effectiveness of a cognitive behavioral intervention for incarcerated youth on cognitive distortions, social skills, and moral development. Children and Youth Services Review, 34(9),1720–1728. DOI:  10. 1016/j. childyouth. 2012. 05. 001 Hiday,  V. A. 1997). Understanding the connection between mental illness and violence. International journal of law and psychiatry, 20(4), 399-417. DOI:  10. 1016/S0160-2527(97)00028-9   Hollin, C. R. & Palm er, E. J. (2009). Cognitive skills programmes for offenders. Psychology, Crime & Law, 15(2-3), 147-164. DOI:http://dx. doi. org/10. 1080/10683160802190871   James, C. , Stams, G. J. J. M. , Asscher, J. J. , De Roo, A. K. & Van Der Laan, P. H. (2013). Aftercare programs for reducing recidivism among juvenile and young adult offenders: A meta-analytic review.Clinical Psychology Review, 33(2), 63–274. DOI:  10. 1016/j. cpr. 2012. 10. 013   Jones, C. D. , Chancey, R. , Lowe, A. & Risler, E. A. (2010). Residential Treatment for Sexually Abusive Youth: An Assessment of Treatment Outcomes. Research on Social Work Practice. 20(2), 172-182. DOI:http://dx. doi. org/10. 1177/1049731509333349     Markowitz, F. E. (2011). Mental illness, crime, and violence: Risk, context, and social control. Aggression and Violent Behavior. 16(1), 36–44. DOI:  10. 1016/j. avb. 2010. 10. 003   McGuire, J. (2003).Offender  Rehabilitation  and  Treatment  Effective Programmes an d Policies to Reduce Re-offending. Retrieved from http://www. swin. eblib. com. au. ezproxy. lib. swin. edu. au/patron/FullRecord. aspx? p=146239&echo=1&userid=znHAXBQDThLw9bSY1Xo67Q%3d%3d&tstamp=1358851968&id=4B65141F70B1486C0EA05198C182C8FA6D56A7DB Nissen, L. B. & Pearce, J. (2011). Exploring the implementation of justice-based alcohol and drug intervention strategies with juvenile offenders: Reclaiming Futures, enhanced adolescent substance abuse treatment, and juvenile drug courts.Children and Youth Services Review, 33, 60–65. DOI:  10. 1016/j. childyouth. 2011. 06. 014   Ou, S. ,& Reynolds, A. J. (2010). Childhood predictors of young adult male crime. Children and Youth Services Review, 32(8), 1097–1107. DOI:  10. 1016/j. childyouth. 2010. 02. 009   Sealock, M. D. & Manasse, M. (2012). An uneven playing field: The impact of strain and coping skills on treatment outcomes for juvenile offenders. Journal of Criminal Justice, 40(3), 238–248. DOI:  10. 1016/j. jcrimjus. 2012. 02. 002

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